Social Media Optimization Tips | Surya Pratap Singh

Social Media Optimization Tips

Social Media Optimization is basically utilizing social networking as an impetus to develop your Business online nearness. Where a few organizations watch out for simply set up a profile on Google+, LinkedIn, Instagram, Facebook or Twitter to be the place their clients are, SMO is about deliberately making, fabricating and augmenting your online networking plan to associate with your intended interest group. SMO enables you to:

• Strengthen your brand
• Produce leads
• Get greater visibility online
• Interface with your audience

Importance of SMO
social media marketing and search engine marketing are winding up progressively obscured. Previously, the two were taken a gander at as partitioned and unmistakable parts of advertising. In any case, actually they're more entwined than you may might suspect.

While getting 1,000 Tweets on an article won't mysteriously help your rankings on Google, web-based social networking promoting and SEO are both more grounded together. One study discovered half of organizations that aren't prevailing with SEO aren't incorporating online networking promoting.

The utilization of SMO to create and deal with an association's message. As a computerized methodology, online networking enhancement can be utilized to expand familiarity with new items and administrations, associate with clients, and enhance potential harming news.

7 TIPS FOR SOCIAL MEDIA OPTIMIZATION

• Integrate Social into your Website
• Consistency is Key to SMO
• Align SEO keywords and Social Media
• Use Keywords in Your Posts
• Use Keywords in Your Posts
• Be Social on Social Media
• Use Branded Cover Images
• Stay in Control

Surya Pratap Singh | Strategies to Promote Your Business Through Social Media

• Facebook
• LinkedIn
• Twitter
• Instagram
• YouTube
• Google+
• Pinterest

Google+

Do you use Google+?
Does your company or brand?
Do you think you might find your target audience on Google+?
If you haven’t been posting to Google+, I’d love to know a bit more about why if
you’re up for sharing!

Ways to Use Google+ to Promote Your Business

• Include Keywords and Relevant Links on Your About Page
• Connect With Your Whole Audience Using Google+ Events
• Post Often and Optimize for Best Search Results
• Set Up Google Authorship for SEO Benefits
• Find Relevant Users and Conversations to Engage With

Facebook

Ways to Use Facebook to Promote Your Business

• Making the Most of Your Facebook Business Page
• Facebook Advertising: Classic Ads
• Hosting Facebook Contests
• Hosting Facebook Contests
• Hosting Facebook Contests
• Hosting Facebook Contests
• Facebook Exchange (FBX)

Twitter 

Ways to Use Twitter to Promote Your Business

• Create a Brand-centric Profile
• Optimize your Twitter bio
• Find out who the influencers and experts are in your target area(s) and interact with them on a regular basis
• Get colleagues involved
• Tweet regularly
• Don't be afraid to ask for some Twitter love
• Track mentions -- and respond if appropriate
• Follow trends/hashtags
• Offer discounts or special deals to Twitter followers
• Use images and videos
• Use Promoted Tweets
• Define Metrics and KPIs

Follower growth. How many new followers you get every day, week, or month;

Follower engagement. How many followers interact with your tweets;

Reach. How many users like or retweet your posts;

Traffic. How many people visit your site from Twitter;

Conversions. How many users sign up for your service or buy your product.

LinkedIn

Ways to Use LinkedIn to Promote Your Business

• Create a Company Profile
• Use LinkedIn Polls
• Answer a Question
• Participate with Groups
• Create a Group
• Leave a Status Update
• Ask for Recommendations
• Advertise
• Build a Company Buzz
• Post Job Opportunities

Instragram

Ways to Use Instragram to Promote Your Business

• Create a winning profile & Optimize Your Profile
• Balance Fun Images With Pictures From Your Business
• Acquaint Yourself With How to Use Instagram for Business
• Cultivate a Following
• Debut Videos
• Generate a Flexible Posting Plan
• Embed Instagram Video in Your Blog or Website
• Follow Your Followers Back
• Market Your Brand Using Trends
• Showcase Photos of Employees
• Treat Followers to a Visual Experience
• Use Industry-Related Hashtags
• Video Important Brand Moments
• Widen Your Exposure to Other Brands
• Expose Something New

Youtube

Ways to Use Youtube to Promote Your Business

• Use YouTube as a way to connect personally with customers
• Use YouTube to showcase your products' top features
• Use YouTube as a platform to prove your own expertise
• Use YouTube as a medium to present customer testimonials
• Use YouTube a medium to present in-depth "how-to" videos related to your products
• As a medium for real-time marketing